In case you were too busy staring at the screen of your iPhone to notice, mobile internet usage has surpassed the total amount of time spent online on desktops; 71 percent of all internet minutes in the U.S. are now spent browsing from a mobile device. And of that total internet share, a whopping 30 percent of all activity is dedicated to social media.
I recently had a conversation with a friend who asked, “What exactly do you do every day?” It got me thinking. How do I explain PR and what I do each day to someone who’s not in my industry?
You’ve invested in a new website for your practice and gotten a flawless blog design and some decent-looking content. So, now what? Why aren’t the patients flooding in? If the amount of new site visitors per month is leaving you deflated, you need a better way of getting eyeballs on your site. And not just any eyes but actual qualified traffic that will lead to patient acquisition and retention.
There are two schools of thought regarding media coverage. The first is that all coverage is good coverage. The other is that only positive media coverage is good coverage.
The goal of any pitch is to share your news in a manner journalists can read quickly and understand. A good pitch is clear, concise and informative. It conveys three pieces of information: what is new, why it is important and a few key details—just like reporters write news copy.