As many PR practitioners know—and as any reporter will tell you—you rarely get a second chance to make a first impression. And it’s simple. When it comes to PR pitching, your first impression is your subject line. For this reason, a good subject line is worth its figurative weight in gold.
Like all CMOs, you have your hands full. You’re managing branding, marketing communications, advertising, promotions, public relations, market research, sales management and product development, and you’re doing your best to keep up with the changing technological landscape that complicates the successful execution of each.
According to Global Workplace Analytics, 3.7 million employees (nearly 3 percent of the workforce) now work from home at least half of the time, and each year this figure rises. Whether you’re a perennial traveler, a working mother, someone trying to achieve greater work-life balance or someone who simply hates sitting in commuter traffic, working from home definitely has its perks.
When planning a big company or product launch, you’ll have to have more than just smoke and mirrors to get any media play. In order for your million-dollar idea to make a million-dollar splash, you’re going to need:
February is the shortest month of the year, but, here at Bospar, there was certainly no shortage of client media coverage. Last month our boutique agency secured more than 100 placements for our clients in outlets ranging from VentureBeat, CIO, MSN and Yahoo! Finance to the Huffington Post and Marie Claire.