One sad reality for today’s publishers is that people are loathe to pay for content—in print or online. The near-collapse of the news industry has seen publishers of all stripes frantic to monetize a readership that continues to dodge online advertising and refuses to pay for any form of subscription.
On a job site like Glassdoor, now the second largest job site and fastest-growing in the U.S., a powerful combination of reviews, salaries, benefits and CEO approval can set an organization apart from the more than 700,000 companies featured on the site.
A major challenge for marketing professionals is assisting startups in getting maximum exposure for their activities. In fact, creating and sustaining impactful buzz can be a significant factor in startup fortunes.
In the current age of personal branding, everyone is expected to be their own best PR person. Whether you’re a recent college grad, a startup founder, a company CEO or a business professional, you’re expected to be relentlessly building an image as a team player, a thought leader, a networker and an innovator. But what if you’re an introvert?
There is nothing more evil than an 8 a.m. meeting. Unless it’s an 8 a.m. meeting where you’re expected to be dazzling before the future of PR.