Curtis Sparrer, one of Business Insider’s “50 Best Public Relations People In The Tech Industry,” has led PR campaigns for start-ups and big names including 1010data, Apigee, Ebates, FusionOps, PC Tools, On24, PayPal, SOASTA, Tetris and even the alien-hunting SETI Institute. PRWeek has profiled more than a dozen programs led by Curtis as examples of especially innovative and effective techniques with outstanding results. Examples include: “SOASTA campaign out of this world” and “Film festival puts new technology center stage.”
Some of Curtis’ most memorable media coups have included getting a client featured in a Jay Leno opening monologue; another featured in Google’s daily Doodle; one on the cover of Wired and another profiled in a full-length CNN news feature.
Curtis’ PR strategies have been covered in Forbes: “Which PR Coverage Produces The Highest Results? This New Poll May Surprise You.” Adweek has also published his articles “Why Tech Companies Need a Broad Media Strategy,” “How to Make the Client-Agency Relationship Work” and “PR Lessons Learned From Donald Trump” among others.
Curtis was previously an Emmy-award winning Executive Producer of KRON-TV, the nation’s largest independent television station. His writing has appeared in a variety of outlets, including the Dallas Morning News. His behind-the-scenes media experience helps his clients attract the attention of the most coveted journalists. Curtis also puts his unparalleled TV training skills to work to personally prepare each of Bospar’s client spokespersons to shine during their many moments in the spotlight.
Curtis’ favorite mantra: “The difference between involvement and commitment is like a ham and eggs breakfast. The chicken was involved. The pig was committed.”