“Newsjacking” sounds like a sinister term. Do not be fooled. The reality is that newsjacking has become a key tool in the arsenal of public relations professionals for increasing brand awareness and expanding thought and market leadership.
One of the first jobs you’re given when you start your PR journey is to create a “highly vetted and targeted” media list for your clients. Highly vetted and targeted? What does that even mean?
In 2017, companies without websites are like teenagers with pagers: they simply don’t exist anymore. And it’s not enough for a company to simply have a website; it has to be a fancy website.
Women’s equality has always been an anguished topic during my several decades in tech. While there’s still a long way to go, the good news is that the action is starting to catch up with the talk. Many companies are working hard to correct “the tech equality gap.”
Funding announcements are gratifying milestones for startup management, employees and investors. They also put the impacted sector on notice that the company has the confidence of “smart money” to move ahead ambitiously — in other words, to be a player.
It may sound simple, but meeting our clients’ expectations can be a difficult skill to master. When working on a new project or client campaign, it’s most important that we understand our clients’ needs and why they expect a certain outcome.
While programmatic ad serving platforms tend to get the lion’s share of the media attention these days, it’s the quality of your own data that will have the biggest impact on the ROI of your digital advertising spend. And for all the talk about data-driven advertising and marketing business models, Forrester revealed in a recent webinar that less than 0.5 percent of all data is ever analyzed and used.
As a marketer for a business, you should be using social media to connect with and pitch products to journalists. According to Cision’s 2015 Global Social Journalism Study, two-thirds of journalists use social media each day, and 23 percent also accept pitches they receive via social media.
As in most industries—and many aspects of life, generally—success in PR can depend on who you know. Or more precisely, which journalists you know. And even more precisely, which journalists like you.
In online retail, the need to be constantly top of mind peaks during the critical holiday shopping season. For public relations professionals, optimizing client support in order to maximize the impact of holiday initiatives is make or break as well.
One sad reality for today’s publishers is that people are loathe to pay for content—in print or online. The near-collapse of the news industry has seen publishers of all stripes frantic to monetize a readership that continues to dodge online advertising and refuses to pay for any form of subscription.
On a job site like Glassdoor, now the second largest job site and fastest-growing in the U.S., a powerful combination of reviews, salaries, benefits and CEO approval can set an organization apart from the more than 700,000 companies featured on the site.
A major challenge for marketing professionals is assisting startups in getting maximum exposure for their activities. In fact, creating and sustaining impactful buzz can be a significant factor in startup fortunes.
In the current age of personal branding, everyone is expected to be their own best PR person. Whether you’re a recent college grad, a startup founder, a company CEO or a business professional, you’re expected to be relentlessly building an image as a team player, a thought leader, a networker and an innovator. But what if you’re an introvert?
There is nothing more evil than an 8 a.m. meeting. Unless it’s an 8 a.m. meeting where you’re expected to be dazzling before the future of PR.