“I am not feeling the love!” is a common exclamation in public relations (PR). This utterance is bidirectional. CEOs say it to PR advisors when they don’t get the favorable coverage anticipated for their companies and/or themselves as the result of a PR initiative. PR professionals tend to mutter it to themselves when their contributions demonstrably increase awareness or their adroit crisis management efforts avert a brand perception disaster yet go unrecognized.
Whether it is the coveted upper right-hand corner of a Gartner Magic Quadrant or recognition by other industry analysts, independent benchmarking companies or trade show competitions, there is no disputing that being called out as a leader by a trusted party can mean millions to the bottom line. It can also be a make-or-break component in M&A.
A CEO with a degree from Harvard Business School or any other top business school may impress a board of directors, investors or shareholders, but don’t expect that to be enough to land your chief executive on the cover of Fortune or to be the focus of a full-page profile in The Wall Street Journal.
The PR community has coined the term “newsjacking” to describe the so-called hijacking of breaking news to get coverage for clients. Interestingly, despite obvious pejorative connotations, in many instances the term supports incredibly beneficial activities.
Digital transformation is forcing the hand of businesses everywhere. Adapt or die seems to be most modern companies’ mantra in today’s cutthroat world. If they aren’t proactive at responding to changing technologies, social behaviors and the ingenious marketing campaigns of the competition, they’ll end up in the recycling bin.
Throughout my 10-year PR career, I’ve seen clients come and go. Some stay for short-term contracts, and some stay for many years. And when I get clients that stay, I feel like I’ve received the final rose from them. Having a long-time client is a lot like having a long-time partner—you feel comfortable and confident…
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The key to success in marketing and especially PR is what I call burnishing the brand. The spotlight here is on leveraging the insatiable appetite for roundups — periodic postings regarding market and/or thought leaders, along with expert commentary.
For one week each year the streets of San Francisco are filled with security professionals from around the world, attending the largest security conference: RSA. I had the pleasure of supporting our security clients as this year’s event. Following are a few pointers and lessons learned for PR pros planning for next year.
The old adage “do well by doing good” has perhaps never been as possible as it is today. Companies that want to survive must be responsive to customer demands. In today’s climate, that means it’s more important than ever before for brands to invest in a robust corporate social responsibility (CSR) program.
Public relations professionals caution clients, and have in their DNA, that when attracting attention from top-tier media, every company’s circumstances are unique. Indeed, it is uniqueness, combined with comprehensive situational awareness and skilled relationship management, that determine what you read and see.
The creative and business classes have traditionally had a symbiotic relationship. The former blazes trails, creating new experiences or returning old ones to the cultural consciousness; the latter comes in to commodify and brand these new trends, reaching a wider swathe of the consuming public.
On August 25, 1986, Cyndi Lauper released a song that answers a key challenge I face as a PR guy in Silicon Valley. It’s my job to convince journalists that the entrepreneurs I’m representing are amazing – and not just because they’re clients.
Are you tired of hearing about Satoshi Nakamoto yet? The pseudonymous creator of Bitcoin started to be name-dropped everywhere in 2017 – and then the flood came. 2018 has seen explosive growth in cryptocurrencies. With the latest mention on the HBO show Silicon Valley, you might think we’re approaching peak media saturation. But interest continues to be strong, and new projects are launching all time.
2018 marked my three-year anniversary of working at Bospar. When I started with the company in February of 2015, I was 23 and had almost two years of PR experience under my belt. I was still pretty fresh out of college and new to PR and needed a good amount of training. Although I’m still…
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As a PR expert, you likely find professional inspiration in many different places. For instance, you may feel inspired after sitting down with the CEO of a client’s company. Or perhaps you hear about a really outstanding creative campaign that inspires you to be more ballsy in your approach. While both of the above examples…
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