News stories have a lot in common with parties. Some are fun and splashy. Some are academic and highly technical. Some are a slog of awfulness and anxiety that you didn’t want to go to in the first place.
The Gartner Magic Quadrant (MQ) is widely regarded as the gold standard for the market position of a technology provider, whether you are an established player or a startup. But what you might not know is that engaging in the MQ process is not a one-off effort but an ongoing venture that requires special attention before, during and after evaluation.
Bospar’s “headquarters” is in San Francisco, and most of our employees live in the Bay Area. So, we have an unusual interest in what we see as the city’s basic branding problem. Let me explain. It all goes back to January 30, 1847, when San Francisco’s mayor, Lieutenant Washington Allon Bartlett, dealt with San Francisco’s first PR crisis: what to call the place.
A quick Google search reveals that there are thousands of people online who want to give you advice about how to run your social media program. They have opinions about whether or not to follow back, which platforms are right for your business, how many times a day to post, when to post on which platforms, and whether or not paid posts are a worthwhile investment.
Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late Late Show and of “carpool karaoke” fame.
Let’s face it: moms are superheroes. They can make a boo-boo feel better with a kiss and a band aid, they can scare monsters out of the room and they can do laundry, make dinner, clean the house, and still have time to get in a glass of wine at the end of the night.
Responsible brand stewardship and the many ways it can be impacted positively and negatively are top of mind for C-levels in organizations of all sizes, vertical markets and locations.
Over the last seven years working on the agency side of public relations, I’ve experienced many client comings and goings. As a result, I’ve learned a thing or two about what goes into a successful PR program. Here are some fundamental elements.
If you were advising Matt Lauer or Garrison Keillor, what would you tell them? Both media personalities are accused of sexual impropriety, and both have been fired. Their next moves have the potential to be a master class in dealing with bad PR. They could also cause both of them a lot more trouble.
When is the last time you actually clicked on a news app or turned on the TV and watched the evening news? Can’t remember? Now, when is the last time you scrolled through your Facebook or Snapchat feed? Seconds ago? Don’t worry. You’re not alone..
One of the least appreciated yet most complicated and essential aspects of mergers and acquisitions is the post-acquisition positioning of the acquired company.
A quick browse on the internet reveals that some pretty surprising things are happening around the world: vaccines are killing babies and giving dogs autism, Dubai has become a hotspot for UFO sightings, and a cemetery in Ohio is exhuming buried Confederate soldiers and dumping them in a nearby lake.
Among its myriad functions, a key role for public relations involves all things concerning mergers and acquisitions (M&A). Effective PR stokes and optimizes the M&A environment, whether a company is hunting or being hunted.
One of my favorite scenes from Rob Reiner’s 1987 cult classic film “The Princess Bride” is the one in which Inigo and Fezzik bring a “mostly dead” Westley to Miracle Max. Because “The Princess Bride” is one of the best movies ever made
If there is one icon that best says “Halloween” – it is the cat. And always a black cat. Its folklore is entwined with witches and goblins and bad luck – except in places like the British Isles where it’s a symbol of good luck.