When is the last time you actually clicked on a news app or turned on the TV and watched the evening news? Can’t remember? Now, when is the last time you scrolled through your Facebook or Snapchat feed? Seconds ago? Don’t worry. You’re not alone..
One of the least appreciated yet most complicated and essential aspects of mergers and acquisitions is the post-acquisition positioning of the acquired company.
A quick browse on the internet reveals that some pretty surprising things are happening around the world: vaccines are killing babies and giving dogs autism, Dubai has become a hotspot for UFO sightings, and a cemetery in Ohio is exhuming buried Confederate soldiers and dumping them in a nearby lake.
Among its myriad functions, a key role for public relations involves all things concerning mergers and acquisitions (M&A). Effective PR stokes and optimizes the M&A environment, whether a company is hunting or being hunted.
One of my favorite scenes from Rob Reiner’s 1987 cult classic film “The Princess Bride” is the one in which Inigo and Fezzik bring a “mostly dead” Westley to Miracle Max. Because “The Princess Bride” is one of the best movies ever made
If there is one icon that best says “Halloween” – it is the cat. And always a black cat. Its folklore is entwined with witches and goblins and bad luck – except in places like the British Isles where it’s a symbol of good luck.
For some reason, sports movies really get the gist of PR. This year’s “Battle of the Sexes” is ostensibly about Bobby Riggs and Billie Jean King but is actually about two PR approaches: stunts versus campaigns.
Things can get a little hectic during a media tour. As our clients’ PR team, we sometimes have to perform metaphorical backflips, because it’s easy for one or two or five things to go wrong.
“Newsjacking” sounds like a sinister term. Do not be fooled. The reality is that newsjacking has become a key tool in the arsenal of public relations professionals for increasing brand awareness and expanding thought and market leadership.
One of the first jobs you’re given when you start your PR journey is to create a “highly vetted and targeted” media list for your clients. Highly vetted and targeted? What does that even mean?
In 2017, companies without websites are like teenagers with pagers: they simply don’t exist anymore. And it’s not enough for a company to simply have a website; it has to be a fancy website.
Women’s equality has always been an anguished topic during my several decades in tech. While there’s still a long way to go, the good news is that the action is starting to catch up with the talk. Many companies are working hard to correct “the tech equality gap.”
Funding announcements are gratifying milestones for startup management, employees and investors. They also put the impacted sector on notice that the company has the confidence of “smart money” to move ahead ambitiously — in other words, to be a player.
It may sound simple, but meeting our clients’ expectations can be a difficult skill to master. When working on a new project or client campaign, it’s most important that we understand our clients’ needs and why they expect a certain outcome.
While programmatic ad serving platforms tend to get the lion’s share of the media attention these days, it’s the quality of your own data that will have the biggest impact on the ROI of your digital advertising spend. And for all the talk about data-driven advertising and marketing business models, Forrester revealed in a recent webinar that less than 0.5 percent of all data is ever analyzed and used.