The old adage “do well by doing good” has perhaps never been as possible as it is today. Companies that want to survive must be responsive to customer demands. In today’s climate, that means it’s more important than ever before for brands to invest in a robust corporate social responsibility (CSR) program.
Public relations professionals caution clients, and have in their DNA, that when attracting attention from top-tier media, every company’s circumstances are unique. Indeed, it is uniqueness, combined with comprehensive situational awareness and skilled relationship management, that determine what you read and see.
The creative and business classes have traditionally had a symbiotic relationship. The former blazes trails, creating new experiences or returning old ones to the cultural consciousness; the latter comes in to commodify and brand these new trends, reaching a wider swathe of the consuming public.
On August 25, 1986, Cyndi Lauper released a song that answers a key challenge I face as a PR guy in Silicon Valley. It’s my job to convince journalists that the entrepreneurs I’m representing are amazing – and not just because they’re clients.
Are you tired of hearing about Satoshi Nakamoto yet? The pseudonymous creator of Bitcoin started to be name-dropped everywhere in 2017 – and then the flood came. 2018 has seen explosive growth in cryptocurrencies. With the latest mention on the HBO show Silicon Valley, you might think we’re approaching peak media saturation. But interest continues to be strong, and new projects are launching all time.
2018 marked my three-year anniversary of working at Bospar. When I started with the company in February of 2015, I was 23 and had almost two years of PR experience under my belt. I was still pretty fresh out of college and new to PR and needed a good amount of training. Although I’m still…
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As a PR expert, you likely find professional inspiration in many different places. For instance, you may feel inspired after sitting down with the CEO of a client’s company. Or perhaps you hear about a really outstanding creative campaign that inspires you to be more ballsy in your approach. While both of the above examples…
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The notion of “physician, heal thyself” goes all the way back to the Bible, and the proverb about the shoemaker’s children having no shoes dates back to 1546. But what could these old references possibly have to do with PR in 2018? Plenty, as it turns out. As public relations professionals, we often neglect our own agency marketing…
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I don’t know about you, but I measure my life in memes. And the first day of my new PR internship at Bospar can only be summed up as:
Each January, Gartner analysts nominate vendors with innovations that have the potential to transform their markets. Only a handful are chosen for each report, and each vendor can only appear in one report. If you’re not large enough to be featured in a Gartner Magic Quadrant (MQ), which I discuss here, Cool Vendors might be the right opportunity for your company.
As PR professionals, one of our main responsibilities and day-to-day tasks is keeping up with the news cycle and advising clients on topics they should be discussing and sharing a point of view on. GDPR is a topic that is prevalent in the technology media lately, and your clients in the tech industry most likely have—or should have—a POV on it.
The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From Brillo Pads to Oldsmobiles, the same content was thrust upon a notably non-targeted audience.
Once a stalwart marketing channel for both advertising and branding, news and talk radio were a vital part of PR campaigns, and media relations specialists aggressively pitched radio producers to get their clients on shows that effectively publicized their expertise, brand, products and services. These days, with the rise of streaming services, it may seem…
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2017: the year of Wonder Woman and #MeToo; the year of speaking up and Time’s Up. With the deluge of heartbreaking stories of inequality and harassment also came increased conversations about diversity and bringing women’s rights to the forefront of the collective consciousness.
The resident writers at Bospar, aka “The Content Team,” have a dilemma. It turns out that this Sunday, March 4, is National Grammar Day. It seems like something our team should weigh in on, right? But how do we do something witty and relevant? That, reader, is the question.